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Engaging Diverse Entrepreneurs

Page history last edited by Pahniti Tom Tosuksri 10 years, 5 months ago

Description: Leveraging Web 2.0 tools to connect entrepreneurs to new markets and more customers is essential to business growth and job creation. The Web 2.0 Economy is leaping ahead and socio-economically marginalized entrepreneurs are isolated from opportunities.  Come share ideas and questions about engaging entrepreneurs from diverse backgrounds in new market opportunities afforded by the Internet.  Fast Forward New Mexico has trained over 1,200 small business owners/entrepreneurs in rural, immigrant, Native American, and low-income communities.   Our multi-award winning curriculum and programmatic approach will be discussed/shared. Take notes on this wiki page to remember everything Alice has to share!     


Time: Monday 10:15-11:15


Location: Allen Room


Facilitator: Alice Loy, Global Center for Cultural Entrepreneurship. 


Facilitator Info:  Alice has worked to develop entrepreneurial ventures in rural and underprivileged communities for two decades.  She has taught Social Entrepreneurship at the University of New Mexico, holds an MBA, and is a Doctoral Candidate, research area: entrepreneurship and social networks.


Presentation: Diverse Entrepreneurship.ppt


Notes: Alice Loy is getting us started... .she can be contacted at alice@culturalentrepreneur.org.

Also facilitating is Eva, Artschwager at eartschw@unm.edu.


How can we engage people to improve your local community's economic development and Small Business Development?


First up - Why are we here? What kind of diversity is in your community as related to SB dev...?


Alice - has a background in Business - MBA, and Entrepreneurship Theory for her PHD currently...


Steve Martin first to reply - part of CYC in Appalachia OH, rural area. He's his own businessman - computer systems integration and training on his own. He wants to expand on that in this session in the Web 2.0 area... Wants to keep things fresh and not turn into his current boss.


Eva - How can we leverage those tools we used to advance


Laurence Beasley - Las Vegas Urban League - managing a computer training program there. They partner with small businesses for space, and in-kind to reach the community. Trying to collaborate with them, rather than compete with them as is the mentality of those businesses as the LVUL approaches them.


Eva - They're coming from a different background and come with different goals


Karen Tucker from Winston-Salem NC - currently finishing her MBA - she developed a curriculum to start a business with less than $500 using the internet. Advertising, business cards, outreach, etc. She has her own business and uses her experience as a tool that she passes on.


David Rogers - Mission, WV - Partner with a BTOP recipient - has taught E-commerce classes and have been trying to improve. "Internet makes things easier - easier to engage your customers, not a competition."


Alice - People think that MBA's are the most common Entrepreneur - not true.


Expand the definition of an Entrepreneur from "The Guys on Wall Street" to "A Tool for Positive Social Change"


How do we do it?

Diverse approaches to understand it

Teaching methods to engage

Definitions of Success


Cultural Entrepreneurs - biggest target population.


New Mexico likes Fire.


And they fly balloons.


Large Hispanic population - 41%. 

8-9% Native American


Indigenous - "Born of the Corn"


Markets have stayed the same for the most part - street vendors. However, Web 2.0 markets have emerged. Very few are owned by Natives/Hispanics. Need to get those folks on board to eliminate the middle man.


Fast Forward - Grant Recipient for SBA grant - Global Center for Cultural Entrepreneurship, University of NM Los Alamos & Continuing Education; 131 Public and tribal libraries.

Diversity is key - and making the information accessible and easily presentable to each residents' background they're very diverse.


First SBA grant in the country! 


Clients went through basic trainings, know about Facebook but not Twitter (such a simple tool but usage is complicated) yet - they're learning about the Web!


Small Business portion - 4 courses, 32 hours classroom training.


Reducting Costs, Increasing Revenues using Net Tools

Social Media for Marketing - Choosing the right tols - Promoting Business.


Alice - "Using the right tools allows you to increase your base by 20+%, at half the cost. New way to get the same job done."


Bilingual trainers come in - Navajo isn't written. Spanish materials created for the Hispanic Population.


What is the definition of a Entrepreneurship?


The pursuit of opportunity without regard to resources currently under control


"Jump, and the Net will appear" 


Versus Bureaucratic methods... Good to have a committee of both for a balance!


Story about a Cow. Bottom line, just get it. Don't worry about where to put it, how to feed it, etc. - THE ANSWERS WILL COME! 


That's how you think like an Entrepreneur!


What is the definition of a Cultural Entrepreneur?


What does that person express as their interest as being in business?

     Native Communites - keeping tradition and culture alive and doesn't disappear.

What is their measure of success? Cultural strengthening and innovation


Performers, chefs, crafters


Why are they here? - Teach to their source of motivation


Cultural Background, Age, Professional Orientation.... some factors.


Added Diversity Factors - Different Learning Levels, Politics, Literacy, National Origin, Experience, Bureaucratic Governments, Orientation, Generational, Workers VS Entrepreneur, Educational Background, Rural VS Urban, 


Why are the interested in using the Web? Helps identify what their concerns are and deliver the best training to the audience.


What tools to they use to address the areas of Difference?


Learning Styles

  1. Spatial (Visual & Imagery)
  2. Verbal
  3. Logical/Mathematical
  4. Intrapersonal
  5. Interpersonal
  6. Musical (ABC's)
  7. Kinesthetic (Hands-on)


What is my learning style?
Definitely Logical/mathematical.


But we can have more than one - we have to tap into the ones that make the most sense for the situation, and our comfort level.


Eva can talk all day - she's dominant in Verbal.

Her son - is more an interpersonal - putting it in the context of "people"


How many learning styles can we engage in the class? The more we can hit, the more in the classroom we can engage!


How do we leverage those? 

Engaging Adult Learners!


Iris Anderson from CYC Cleveland says we're more Logical and Kinesthetic - create the backdrop (the WHY), and make it hands on so they remember.


Do something - and have them explain what they just did. Use Excel as an example - because Math is Logic - and simple to teach.


Engage the Trainers! They need to think that same way and be aware of different learning styles of the audience.


Mini Exercise! Excel is a great tool. We're going to work on that!

Kinesthetic - Give them an exercise. Do it on the computer by themselves

Verbal - Small discussion about the results of equations

     "Relevance is important, with immediate impact. This is a secret! They need to come up with it on their own."

Musicial - Excel rap? Create a Rhythm?


Eva - "We think that trying to reach the learning styles consumes too much time - it actually saves time because everyone is on the same page!"

Alice - "If it's meaningful to her, than it must be for me too! Finding partners in classes allows them to learn together"


Adult Learners

Experience - what they already know - relating to things they've done before - organizing methods, etc. 

     "Website is kind of like your Store Front; A Tweet is a 5 second Radio Spot" - release the confusion! Give them confidence to make the unknown, KNOWN!

Goal directed - Translate into practical, applicable result. 

     "Always ask what the classroom wants" Also give 1-on-1 Labs to help individuals access targeted tools for them to use. Website development, Constant Contact, etc.

     "Now that I have this, I can continue on with that" - Stepping Stones

Socially - Creating Social Networks

     "How do we get a sense of the community?" - have the Students teach each other.

          Give them an assignment with direction - act like teacher is absent and have them do it to give them confidence. Nervous at first, then they figure out they CAN do it!           Everyone wants to be the teacher's pet after that.


          Microsoft SkyDrive - Sharing documents, information, maintaining contact, etc. All names & emails are in skydrive. Continues even after the training is done with as he           continues to update. Keeps in touch with clients to e-mail him and encourages it


          E-mailing each other.


          Use our website - show them where training materials and surveys are for easy access


          Think Different - Provide open source references & virtual machines to provide access to tools. Google App & Android Development


     "Change content in training to something local - reference - Business, Gov't Website, esp in rural communities. Starts a conversation."


     "Build the community in the classroom and make them comfortable with each other, which will in turn make them comfortable with learning the material"


Self Directed

Builds self-efficacy


The Navajo Method?


Other ways of Engaging Entrepreneurs?

Relating to other businesses in the community

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