CBAIS PE 6 27 2011.ppt Outreach Strategies Description: Who is your target population? How do you reach them? Dave will lead a discussion of how to determine what outreach strategies are working, which are not and when to adjust course. Remember this session by posting your notes below!
Time: Monday 11:30-12:30
Location: State Room
Facilitator: Dave Miller, Communication Service for the Deaf
Notes:
Outreach Strategies
Americans with disabilities are less than half as likely as their non-disabled counterparts to own a computer, and are about one quarter as likely to use the internet
Once they have access, they don't really use the full resources of the internet
sometimes limited by what's available i.e. no captions on youtube
http://www.projectendeavor.com
Best practices:
unique contact center
tty,voice,videophone,email,im,webchat,ip relay
public access videophones (PAVs)
distribute to various public locations
The Good
national
network of organizations and clubs serving deaf and hard of hearing
staff is usually deaf or hard of hearing
commitment to 100% accessible communication in their language
The Bad
can't impact where individuals don't have internet available
population had a much higher rate of adoption than expected
for the truly needy, the only good price is free
with this community, no one solution fits all
many already subscribe to internet but only use it for equipment
need in-person handholding to take the plunge (mailings, etc don't work)
Getting equipment is sexy, getting a connection is boring
solutions that were current last year are already outdated
the private sector has difficulty in seeing many of our consumers as a viable market
What really works
personal contact
multiple solutions but keep them simple
catch attention with a piece of equipment then discuss internet options
even with a tow year project, think first and second wave
little ROI in generic outreach
outreach must address unique functional needs
present 'your' consumers as a market share that someone is going to get
Discussion
challenges
assumed just showing someone how great it is would cause the citizen to become an adopter
direct, face to face contact is critical
Getting outreach in every language needed for their market
tailoring equipment to needs of adopter
localization of marketing and solutions a MUST
Best Practices
Trusted community leader
Youtube has videos showing signing and captions
allowing students to teach and share their experiences
best to have a presenter signing rather than have the student split their focus
Started with a scientific/techie look and feel, softened that and had better connection with the public