CBAIS PE 6 27 2011.ppt Outreach Strategies Description: Who is your target population? How do you reach them? Dave will lead a discussion of how to determine what outreach strategies are working, which are not and when to adjust course. Remember this session by posting your notes below!
Time: Monday 11:30-12:30
Location: State Room
Facilitator: Dave Miller, Communication Service for the Deaf
Notes:
Outreach Strategies
Americans with disabilities are less than half as likely as their non-disabled counterparts to own a computer, and are about one quarter as likely to use the internet
Once they have access, they don't really use the full resources of the internet
http://www.projectendeavor.com
Best practices:
The Good
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national
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network of organizations and clubs serving deaf and hard of hearing
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staff is usually deaf or hard of hearing
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commitment to 100% accessible communication in their language
The Bad
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can't impact where individuals don't have internet available
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population had a much higher rate of adoption than expected
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for the truly needy, the only good price is free
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with this community, no one solution fits all
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many already subscribe to internet but only use it for equipment
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need in-person handholding to take the plunge (mailings, etc don't work)
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Getting equipment is sexy, getting a connection is boring
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solutions that were current last year are already outdated
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the private sector has difficulty in seeing many of our consumers as a viable market
What really works
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personal contact
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multiple solutions but keep them simple
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catch attention with a piece of equipment then discuss internet options
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even with a tow year project, think first and second wave
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little ROI in generic outreach
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outreach must address unique functional needs
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present 'your' consumers as a market share that someone is going to get
Discussion
challenges
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assumed just showing someone how great it is would cause the citizen to become an adopter
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direct, face to face contact is critical
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Getting outreach in every language needed for their market
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Best Practices
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Trusted community leader
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Youtube has videos showing signing and captions
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allowing students to teach and share their experiences
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best to have a presenter signing rather than have the student split their focus
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Started with a scientific/techie look and feel, softened that and had better connection with the public
Comments (5)
Jason Schroeder said
at 12:22 pm on Jun 27, 2011
what are your immediate needs right now, and how can they be addressed if you had skills and access?
Jason Schroeder said
at 12:24 pm on Jun 27, 2011
Graduation potluck dinners are a great outreach event!
Jason Schroeder said
at 12:32 pm on Jun 27, 2011
From the room:
be sure to be strategic when booking outreach - the event has to be the right population and right event
- is what you do "top of mind" for that event?
- for example, a vendor booth at an event where your booth isn't near the event
- you need to sometimes try outreach more than once to get results
- make referrals an opportunity for students
calvonia@ullexfay.org said
at 1:50 pm on Jun 27, 2011
I'm not sure what the acronym ROR stands for. Can someone please enlighten me.
Jason Schroeder said
at 1:55 pm on Jun 27, 2011
if it's ROI (which I remember them mentioning), that's Return On Investment
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