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Outreach Strategies

Page history last edited by Jason Schroeder 9 years, 10 months ago

CBAIS PE 6 27 2011.ppt Outreach Strategies Description: Who is your target population? How do you reach them? Dave will lead a discussion of how to determine what outreach strategies are working, which are not and when to adjust course.  Remember this session by posting your notes below!

 

Time: Monday 11:30-12:30

 

Location: State Room

 

Facilitator: Dave Miller, Communication Service for the Deaf

 

Notes:

Outreach Strategies

 

Americans with disabilities are less than half as likely as their non-disabled counterparts to own a computer, and are about one quarter as likely to use the internet

 

Once they have access, they don't really use the full resources of the internet

    • sometimes limited by what's available i.e. no captions on youtube

 

http://www.projectendeavor.com

 

Best practices:

    • unique contact center

      • tty,voice,videophone,email,im,webchat,ip relay

    • public access videophones (PAVs)

      • distribute to various public locations

The Good

    • national

    • network of organizations and clubs serving deaf and hard of hearing

    • staff is usually deaf or hard of hearing

    • commitment to 100% accessible communication in their language

The Bad

    • can't impact where individuals don't have internet available

    • population had a much higher rate of adoption than expected

    • for the truly needy, the only good price is free

    • with this community, no one solution fits all

    • many already subscribe to internet but only use it for equipment

    • need in-person handholding to take the plunge (mailings, etc don't work)

    • Getting equipment is sexy, getting a connection is boring

    • solutions that were current last year are already outdated

    • the private sector has difficulty in seeing many of our consumers as a viable market

 

What really works

    • personal contact

    • multiple solutions but keep them simple

    • catch attention with a piece of equipment then discuss internet options

    • even with a tow year project, think first and second wave

    • little ROI in generic outreach

    • outreach must address unique functional needs

    • present 'your' consumers as a market share that someone is going to get

 

Discussion

challenges

      • assumed just showing someone how great it is would cause the citizen to become an adopter

      • direct, face to face contact is critical

      • Getting outreach in every language needed for their market

            • tailoring equipment to needs of adopter

            • localization of marketing and solutions a MUST

      •  

        Best Practices

            • Trusted community leader

            • Youtube has videos showing signing and captions

            • allowing students to teach and share their experiences

            • best to have a presenter signing rather than have the student split their focus

            • Started with a scientific/techie look and feel, softened that and had better connection with the public 

 

Comments (5)

Jason Schroeder said

at 12:22 pm on Jun 27, 2011

what are your immediate needs right now, and how can they be addressed if you had skills and access?

Jason Schroeder said

at 12:24 pm on Jun 27, 2011

Graduation potluck dinners are a great outreach event!

Jason Schroeder said

at 12:32 pm on Jun 27, 2011

From the room:
be sure to be strategic when booking outreach - the event has to be the right population and right event
- is what you do "top of mind" for that event?
- for example, a vendor booth at an event where your booth isn't near the event
- you need to sometimes try outreach more than once to get results
- make referrals an opportunity for students

calvonia@ullexfay.org said

at 1:50 pm on Jun 27, 2011

I'm not sure what the acronym ROR stands for. Can someone please enlighten me.

Jason Schroeder said

at 1:55 pm on Jun 27, 2011

if it's ROI (which I remember them mentioning), that's Return On Investment

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