CBAIS PE 6 27 2011.ppt Outreach Strategies Description: Who is your target population? How do you reach them? Dave will lead a discussion of how to determine what outreach strategies are working, which are not and when to adjust course.  Remember this session by posting your notes below!

Time: Monday 11:30-12:30

Location: State Room

Facilitator: Dave Miller, Communication Service for the Deaf

Notes:

Outreach Strategies

Americans with disabilities are less than half as likely as their non-disabled counterparts to own a computer, and are about one quarter as likely to use the internet

Once they have access, they don't really use the full resources of the internet

• sometimes limited by what's available i.e. no captions on youtube

http://www.projectendeavor.com

Best practices:

• unique contact center

• tty,voice,videophone,email,im,webchat,ip relay

• public access videophones (PAVs)

• distribute to various public locations

The Good

• national

• network of organizations and clubs serving deaf and hard of hearing

• staff is usually deaf or hard of hearing

• commitment to 100% accessible communication in their language

The Bad

• can't impact where individuals don't have internet available

• population had a much higher rate of adoption than expected

• for the truly needy, the only good price is free

• with this community, no one solution fits all

• many already subscribe to internet but only use it for equipment

• need in-person handholding to take the plunge (mailings, etc don't work)

• Getting equipment is sexy, getting a connection is boring

• solutions that were current last year are already outdated

• the private sector has difficulty in seeing many of our consumers as a viable market

What really works

• personal contact

• multiple solutions but keep them simple

• catch attention with a piece of equipment then discuss internet options

• even with a tow year project, think first and second wave

• little ROI in generic outreach

• outreach must address unique functional needs

• present 'your' consumers as a market share that someone is going to get

Discussion

challenges

• assumed just showing someone how great it is would cause the citizen to become an adopter

• direct, face to face contact is critical

• Getting outreach in every language needed for their market

• tailoring equipment to needs of adopter

• localization of marketing and solutions a MUST

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  Best Practices

• Trusted community leader

• Youtube has videos showing signing and captions

• allowing students to teach and share their experiences

• best to have a presenter signing rather than have the student split their focus

• Started with a scientific/techie look and feel, softened that and had better connection with the public

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